Québec City, October 4, 2017 - Quebecor Sports and Entertainment Group is pleased to announce a major new long-term partnership between La Capitale Insurance and Financial Group and the Videotron Centre.
Under the agreement, the LOFT Zone at the Videotron Centre will henceforth be known as the La Capitale Loft. Québec City-based La Capitale will also become the official presenter of the Videotron Centre’s calendar of events and a major partner of the Québec Remparts hockey team.
“La Capitale is a blue-ribbon partner for us and an economic driver for Québec City and the region,” says Martin Tremblay, Chief Operating Officer of Quebecor Sports and Entertainment Group. “We are very pleased to be joining forces with them. This association with a leading business is a definite plus for us, one that will help us continue innovating and extending the Videotron Centre’s reach. Our two organizations share a commitment to delivering the best customer experience and La Capitale Loft will be the ideal setting for a memorable evening at the Videotron Centre.”
The LOFT Zone becomes La Capitale Loft starting Friday, October 6, when Roger Waters takes the stage at the Videotron Centre.
“We definitely feel a connection with the Videotron Centre, a venue that has quickly established itself as a Québec City institution and become synonymous with great shows,” says Jean St-Gelais, Chairman of the Board and CEO of La Capitale. “For Québec City residents, the Videotron Centre means they can see top local and international entertainers and amateur sport.”
“La Capitale is very proud to support the vitality of the Québec City area’s sports and culture scene through this agreement,” Mr. St-Gelais added. “We are excited to have our name prominently displayed at the Videotron Centre.”
About La Capitale Insurance and Financial Group
La Capitale Financial Group, created in 1940, has a strong presence across Quebec and throughout Canada. With over 2,680 employees and guided by the values of mutualism on which it was founded, La Capitale works with clients to build, protect and value what they feel counts for their financial security. It offers insurance products and financial services to the general public, as well as to Quebec public service employees. With assets of $6.4 billion, La Capitale occupies a choice position among leading insurers in Canada.
About the Videotron Centre
The Videotron Centre is a multipurpose arena that opened on September 12, 2015. Multiple configurations make it suitable for major music concerts and sporting events alike, with seating for more than 18,000 people for games and more than 20,000 for concerts. The Videotron Centre is the home of the Québec Remparts of the Quebec Major Junior Hockey League (QMJHL) and can also host professional hockey games as it meets National Hockey League (NHL) standards.
